Objectives:
To develop the essential Branding and Marketing Skills in the Trainees besides boosting up their Confidence and making them efficient in Brand Management.
Program Overview:
Basic Management Principles
Fundamental understanding to Build, Measure, Analyse and manage Brands and Product categories
Study tools to develop and implement product and brand strategies with context to Nepalese market
Understand the impact of current market situation and the implication on the product portfolio and lifecycle
Introduce key issue in service marketing with a view to understand the vital role that service plays in the economy
Introduction to Integrated Marketing Communication in context to the present Media Market
Target Group:
Fresh Graduates, Office Supervisor, Executives & Junior Managers who desire to get adequate competency in the relevant sector.
Duration:
Four Months (6 hours per week)
What are the benefits
Will be qualified management diploma holder
Synergy of your practical work experience with the concepts of Brand Management
Clear understanding of management principles
Eligible to apply for managerial post in other companies
Eligible for promotion to a managerial post within your company
Diploma in Brand Management